Mirada deploys content navigation tool to Mexican pay TV service

AIM-listed audio-visual interaction specialist Mirada has announced the deployment of its content navigation tool Navi to a new Pay TV service.

AIM-listed audio-visual interaction specialist Mirada has announced the deployment of its content navigation tool Navi to a new Pay TV service.

The company, which has a market capitalisation of £4.26m, announced that AXTEL, a large telecommunications provider in Mexico, had launched an interactive TV offering which would be using Mirada's Navi tool via Mirada's partnership agreement with Ericcson.

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Under the arrangement with Ericsson, in addition to the set-up fees already received, Mirada will earn licence fees dependent on the number of subscribers signing up to the service plus annual support and maintenance fees from the date of launch of the service, the company update detailed.

Jos Luis Vzquez, Chief Executive Officer of Mirada, commented: "We are very proud to have participated in this project, which demonstrates once again, our capability to introduce innovative products helping users to interact with their digital TV offering.

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"This is our second live service under partnership with Ericsson, the first was GVT in Brazil, and the new subscribers will add to the monthly licence fees we are already earning from our existing Navi and Iris deployments."

Jenaro Martnez, AXTEL TV Director, commented: "The launch of AXTEL TV marks AXTELs first steps in the Pay TV market and we are confident that with our investment in Miradas novel hybrid services, AXTEL will quickly become one of the leaders of the Mexican digital television market. Our customers can now access their favourite programs with an easy-to-use and intuitive user interface."




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