Ladbrokes expands sports betting services with bolt-on acquisition

High Street betting shop Ladbrokes is to get its hands on the Betdaq exchange business through its acquisition of Global Betting Exchange Alderney (GBEA).

High Street betting shop Ladbrokes is to get its hands on the Betdaq exchange business through its acquisition of Global Betting Exchange Alderney (GBEA).

Ladbrokes is paying TBH Limited €30m on a cash-free/debt-free basis for GBEA and will also exchange €4.0m for a 10% stake in TBH Guernsey (TBHG), the technology provider to GBEA. In addition, it also has a call option to take over TBHG after four years.

The group said that the transaction combines Ladbrokes' global brand and improved sportsbook with a "high quality, scalable betting exchange to create the most comprehensive sports betting service in the market".

Meanwhile, it accelerates the firm's strategy to grow digital revenues through technology investment.

"The Betdaq exchange is a well-regarded and well invested business and a close strategic fit for Ladbrokes," said Chief Executive Richard Glynn.

"Whilst the main focus of our digital growth strategy continues to progress well, this bolt on acquisition provides us with an exciting opportunity to grow our share of wallet through the creation of a differentiated and comprehensive sports betting proposition for customers and also supports our drive for improved liability management."

The firm said that the transaction would be earnings accretive this year.

Shares were up 2.51% at 204.4p in early trading on Thursday.

BC

Recommended

Broker safety – your questions answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
How demographics affects stock valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Do you own shares in Sirius Minerals? Here’s what you need to do now
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020

Most Popular

Why we won’t see a house-price crash in 2021
House prices

Why we won’t see a house-price crash in 2021

Lockdown sent house prices berserk as cooped up home-workers fled for bigger properties in the country. And while they won’t rise quite as much this y…
18 Jan 2021
Prepare for the end of the epic bubble in US stocks
US stockmarkets

Prepare for the end of the epic bubble in US stocks

US stocks are as expensive as they’ve ever been. How can you prepare your portfolio for a bubble bursting?
18 Jan 2021
The best investment trusts to buy for 2021
Investment trusts

The best investment trusts to buy for 2021

Sectors ranging from emerging markets to student accommodation look poised to do well this year, says David Stevenson, as he picks the best investment…
19 Jan 2021