Informa wins 30-year contract for Brazil agriculture fair

Events group Informa has been awarded a 30-year licence to run agriculture fair Agrishow in Brazil, including this year's show in April.

Agrishow is the largest agricultural exhibition in Latin America, attracting about 800 exhibitors and more than 150,000 visitors.

This year's event will mark the 20th edition of the show.

"I am delighted that Informa has been awarded the contract to manage Latin America's largest agricultural trade show, Agrishow," Chief Executive Peter Rigby said.

"We look forward to working closely with our trade association partners."

He said Brazil is among the largest food producers and exporters in the world, forecast to account for 40% of growth in the industry through to 2030.

Brazil's agriculture sector's full value chain represents close to 20% of the country's gross domestic product.

The 2010/11 crop grew 8.2% year-on-year, including a 3.2% increase in planted area and a 4.2% increase in productivity.

The market value of the crop was estimated at more than $100bn.

Rigby said Agrishow is in line with Informa's deep roots in the agricultural and food industries through publications, conferences and exhibitions.

RD