What to watch for in director dealings

If anybody knows whether a company's shares are a buy or a sell, it's surely the CEO. If the CEO is buying or selling, surely you'd do well to do the same. But be very careful. Many people make serious errors on the back of misreading director dealings. You really need to know what you are looking for, says Bengt Saelensminde.

Imagine a company CEO in his plush office. There are renowned artists adorning the walls and a beautiful view across the City skyline. It's a multi-million-pound turnover corporation. And this guy's got the company trade secrets at his finger tips. He knows intimately how well, or badly the business is doing.

Now if anybody knows whether his company's shares are a buy or a sell, it's surely the CEO. If this guy is buying, or selling, surely you'd do well to do the same.

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Bengt graduated from Reading University in 1994 and followed up with a master's degree in business economics.

 

He started stock market investing at the age of 13, and this eventually led to a job in the City of London in 1995. He started on a bond desk at Cantor Fitzgerald and ended up running a desk at stockbroker's Cazenove.

 

Bengt left the City in 2000 to start up his own import and beauty products business which he still runs today.