The three pitfalls of value investing

Value investing – buying stocks when they're underpriced by the market – is one of the few investment strategies that consistently works over the long run. But it does hold some pitfalls, says Phil Oakley. Here are three – and how to avoid them.

Value investing buying stocks when they're underpriced by the market is one of the few investment strategies that consistently works over the long run. But it's not a painting-by-numbers exercise. You can't just input data into a stock-screening tool and blindly buy the results. The risk is that you end up buying stocks that are cheap for a good reason. Here are some of the pitfalls of three classic value strategies and how to avoid them.

Low price/earnings (p/e) ratios

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Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.