Buy the ammo-makers: how to find value in the AI wars

Big Tech is in a battle for supremacy over artificial intelligence. It’s hard to gauge who will win. Smart investors will back those firms that will profit, whatever the outcome

Robotic arms making a semiconductor chip for use in artificial intelligence
(Image credit: Yuichiro Chino via Getty Images)

Artificial intelligence (AI) is – if you ask any of Silicon Valley’s top CEOs – the biggest opportunity in their company’s history. Few will tell you that it’s also their biggest threat. “For those big players, this is an existential fight for survival,” says Alec Cutler, a portfolio manager at Orbis Investment. “They’re out to eat each other’s lunch.” The big tech companies at the heart of the AI boom face as much disruption to their businesses from this technology as anyone else does. Google Search could become redundant if AI can consistently and reliably start to answer people’s questions. Apple’s position as the world’s premier consumer-products company is under threat because it seems unable to weave AI into its products. Amazon’s shares plummeted when its cloud division grew more slowly than Microsoft’s or Google’s. As Rupert Thompson, chief economist at IBOSS Asset Management, puts it: “The Magnificent Seven… are engaged in an expensive battle among themselves to ensure they end up as one of the big winners rather than a loser from AI”.

Whether this turns out to be a winner-takes-all scenario or something more nuanced, the inescapable truth is that AI’s biggest names trade on huge earnings multiples. Many investors will naturally be put off. “That burning sun in the middle of AI in the US, I’m more convinced than ever, is as much risk as reward,” says Cutler. The costs are huge, the upside is limited, the downside considerably less so. But in his view, the ammunition suppliers – the semiconductor companies and their associated suppliers – will profit, whichever of their customers win (or survive) the AI war.

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Dan McEvoy
Senior Writer

Dan is a financial journalist who, prior to joining MoneyWeek, spent five years writing for OPTO, an investment magazine focused on growth and technology stocks, ETFs and thematic investing.

Before becoming a writer, Dan spent six years working in talent acquisition in the tech sector, including for credit scoring start-up ClearScore where he first developed an interest in personal finance.

Dan studied Social Anthropology and Management at Sidney Sussex College and the Judge Business School, Cambridge University. Outside finance, he also enjoys travel writing, and has edited two published travel books.