eBay sells off classified ads business
Norway’s Adevinta has bought eBay’s classified advertisements business to create the world’s biggest online classifieds group.


Norway’s Adevinta has bought eBay’s classified advertisements business for $9.2bn (£7.1bn), says Michael Cogley in The Daily Telegraph – creating the world’s biggest online classifieds group.
While Adevinta will pay $2.5bn of the purchase price in cash, the rest will come in the form of shares, making eBay Adevinta’s largest shareholder with a 44% stake. The hope is that by adding eBay Classified’s 12 brands in 13 countries to Adevinta’s 35 products in 15 countries, the Norwegian giant will be able to find savings of between $150m and $185m in “annual synergies”. The deal already seems to be paying off, say Richard Milne and Arash Massoudi in the Financial Times. Shares in Adevinta “rose by more than a third” shortly after it was announced, which for eBay lifted the paper value of the deal by “more than $2bn”.
This vindicates eBay’s CEO, James Iannone (pictured), who convinced directors at the weekend that the American e-commerce group should “retain exposure” to the classified advertisements business instead of acceptinga slightly lower all-cash offer of $9bn from its Dutch rival Prosus.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Iannone seems to have negotiated a “good valuation” for a business that’s “slower-growing than peers”, says Liam Proud on Breakingviews. However, it’s harder to see what Adevinta gets from it.
For instance, to achieve a 10% return on this investment, it will need to boost operating profit from last year’s $420m to $1.1bn – a big ask, “even if the pandemic boosts the number of people selling goods such as wardrobes online”.
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.

Matthew graduated from the University of Durham in 2004; he then gained an MSc, followed by a PhD at the London School of Economics.
He has previously written for a wide range of publications, including the Guardian and the Economist, and also helped to run a newsletter on terrorism. He has spent time at Lehman Brothers, Citigroup and the consultancy Lombard Street Research.
Matthew is the author of Superinvestors: Lessons from the greatest investors in history, published by Harriman House, which has been translated into several languages. His second book, Investing Explained: The Accessible Guide to Building an Investment Portfolio, is published by Kogan Page.
As senior writer, he writes the shares and politics & economics pages, as well as weekly Blowing It and Great Frauds in History columns He also writes a fortnightly reviews page and trading tips, as well as regular cover stories and multi-page investment focus features.
Follow Matthew on Twitter: @DrMatthewPartri
-
Why did Labour take over British Steel – was it a good idea?
The government has stepped in to take control, not ownership, of British Steel, citing national security and other factors. But does that make sense?
By Simon Wilson
-
Should you invest in UK dividend stocks?
UK dividends totalled £14 billion in the first quarter, falling 4.6% annually but still beating expectations. Which sectors were the top payers, and will Trump’s tariffs prompt cuts?
By Katie Williams
-
Out of America's shadow: Why Trump's tariff chaos may be good for non-US stocks
Opinion Upending global investment and trade could benefit other countries at the expense of the US market, says Cris Sholto Heaton
By Cris Sholto Heaton
-
BP's 'long, painful decline' – and why next year could be even tougher
Opinion Long-suffering shareholders in oil giant BP have been pushing for change. It won’t come soon enough, says Matthew Lynn
By Matthew Lynn
-
Investment trusts tap the profits in exotic and obscure global markets
Opinion Peter Walls, manager of the Unicorn Mastertrust fund, highlights three investment trusts as he shares where he'd put his money
By Peter Walls
-
Falling revenues and mounting debt spell trouble for Jumia Technologies
Struggling African e-commerce platform Jumia Technologies looks headed for the exit, says Dr Matthew Partridge.
By Dr Matthew Partridge
-
Next reports £1 billion in annual profits for the first time – what's next for the retailer?
Clothing retailer Next has become only the fourth member of its sector to surpass £1 billion in annual profits. What does this mean for the company's future?
By Dr Matthew Partridge
-
Best of British bargains: cash in on undervalued companies in the UK stock market
Opinion Michael Field, Chief Equity Market Strategist, EMEA, Morningstar, selects three attractive UK stocks where he'd put his money
By Michael Field
-
Building firm Keller presents low debt and ample scope for growth
Geotechnical contractor Keller, which supports vital global infrastructure, boasts rising profits and a cheap valuation
By Dr Mike Tubbs
-
PZ Cussons share price down 75% in last decade – why it's one to watch
Opinion Once-strong consumer-goods business PZ Cussons is out of favour with the market. That spells opportunity for investors, says Jamie Ward
By Jamie Ward