Investing in time

SPONSORED CONTENT – Watch collecting can be addictive and expensive, but it can also be a very sound investment strategy

Watch interior with exposed movement

Take a look in the window of a luxury watch boutique and a couple of things become abundantly clear – the breadth of luxury watch brands is extensive, and the price of a luxury timepiece ranges from expensive to eye watering. Consequently, it’s safe to say that the luxury watch market is buoyant, which is impressive for an industry that was on the brink of collapse 50 years ago.

The so-called “quartz crisis” of the ‘70s hit traditional watch manufacturers hard, with a new, more accurate and modern solution for powering wristwatches rolling out of Japan and decimating the predominantly Swiss watchmaking artisans in the process. Gone was the wonder and beauty associated with ever-more intricate mechanical movements, replaced with a pulsating crystal and a battery.

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