Five questions for: Michael Kaye, CEO of Talking Drum

Talking Drum is a West African restaurant serving traditional Nigerian cuisine.

What does your company do?

Talking Drum is a West African restaurant serving traditional Nigerian cuisine. Delicious authentic dishes are coupled with bespoke and flavoursome cocktails in a rich, stylish and comfortable environment. Talking Drum is located in South London and was founded to create job opportunities for young people in the area and to challenge diners’ preconceptions about restaurants in the Old Kent Road.

What’s been your greatest achievement?

In our second weekend post-launch we served 500 covers as a result of organic marketing (sharing information about the product and generating word of mouth, as opposed to paid advertising) on our social-media platforms. It’s always lovely to see people warm to your brainchild without the need for an elaborate marketing budget.

What’s been your biggest challenge?

Licensing can be one of the most arduous undertakings when setting up a restaurant. The process has been made even more difficult in recent years.

What are your plans for hitting your targets?

Definitely innovation and also to continue to provide our diners with unique experiences. An example is an evening we recently hosted in collaboration with Remy Martin Louis XIII, accompanied with beluga caviar. 

What’s the one piece of advice you’d give fellow entrepreneurs?

No matter what industry you’re trying to break into, be sure to commit yourself to financial disciplines and fix structural weaknesses immediately. As for those keen to break into hospitality, restaurant and bar ownership is no small feat, so it shouldn’t be attempted by a novice entrepreneur.

Most Popular

Top 10 areas most immune to a house price crash
House prices

Top 10 areas most immune to a house price crash

New research pinpoints the towns, cities and London boroughs most insulated from house price falls this year - and which are the most exposed.
31 Jan 2023
When will interest rates go up?
UK Economy

When will interest rates go up?

New interest rates will be announced on 2 February – we look at what to expect.
1 Feb 2023
Top 10 up and coming property areas in the UK
Property

Top 10 up and coming property areas in the UK

New research shows rural areas make for the best investment, while London boroughs dominated the bottom 10
31 Jan 2023