Advertisement

Five questions for: Michael Kaye, CEO of Talking Drum

Talking Drum is a West African restaurant serving traditional Nigerian cuisine.

What does your company do?

Talking Drum is a West African restaurant serving traditional Nigerian cuisine. Delicious authentic dishes are coupled with bespoke and flavoursome cocktails in a rich, stylish and comfortable environment. Talking Drum is located in South London and was founded to create job opportunities for young people in the area and to challenge diners’ preconceptions about restaurants in the Old Kent Road.

What’s been your greatest achievement?

In our second weekend post-launch we served 500 covers as a result of organic marketing (sharing information about the product and generating word of mouth, as opposed to paid advertising) on our social-media platforms. It’s always lovely to see people warm to your brainchild without the need for an elaborate marketing budget.

What’s been your biggest challenge?

Licensing can be one of the most arduous undertakings when setting up a restaurant. The process has been made even more difficult in recent years.

What are your plans for hitting your targets?

Definitely innovation and also to continue to provide our diners with unique experiences. An example is an evening we recently hosted in collaboration with Remy Martin Louis XIII, accompanied with beluga caviar. 

What’s the one piece of advice you’d give fellow entrepreneurs?

No matter what industry you’re trying to break into, be sure to commit yourself to financial disciplines and fix structural weaknesses immediately. As for those keen to break into hospitality, restaurant and bar ownership is no small feat, so it shouldn’t be attempted by a novice entrepreneur.

Advertisement
Advertisement

Most Popular

Eagle Lightweight GT: the reincarnation of the E-type Jag
Toys and gadgets

Eagle Lightweight GT: the reincarnation of the E-type Jag

Jaguar’s classic E-type sports car has been reinvented for the modern age. The result – the Eagle Lightweight GT – is a thing of beauty.
7 Aug 2020
Platinum: the precious metal that looks set to play catch-up with silver and gold
Silver and other precious metals

Platinum: the precious metal that looks set to play catch-up with silver and gold

Gold and silver continue to soar, but there's still time to get in. And there's another precious metal that looks set to go on a bull run too, says Jo…
7 Aug 2020
UK house prices hit a new record high – can it last?
House prices

UK house prices hit a new record high – can it last?

Despite the pandemic, UK house prices have hit a new high. John Stepek looks at what’s driving the surge in prices, and what it means for house prices…
7 Aug 2020