How to profit as Asia’s middle class starts the school run

Education is still the route to a better life, and Asia’s rising urban populations are willing to pay for it, says James McKeigue. Here, he reveals the best way to play this growth sector.

Ask any parent what their long-term financial priorities are, and the top three will almost certainly consist of the following, in some order or other: pay the mortgage; put some money aside for retirement; and save up for the children's education be that university fees, private schooling, or piano and swimming lessons.

The desire to give your children the best start in life, and the tools to enjoy a better standard of living than your own, or to have opportunities that perhaps you didn't, is a key ambition for most parents.

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James McKeigue

James graduated from Keele University with a BA (Hons) in English literature and history, and has a certificate in journalism from the NCTJ. James has worked as a freelance journalist in various Latin American countries.He also had a spell at ITV, as welll as wring for Television Business International and covering the European equity markets for the Forbes.com London bureau. James has travelled extensively in emerging markets, reporting for international energy magazines such as Oil and Gas Investor, and institutional publications such as the Commonwealth Business Environment Report. He is currently the managing editor of LatAm INVESTOR, the UK's only Latin American finance magazine.