What to buy as the art market booms

Prices in the art market reached new heights last month. But is it possible for anyone besides the super-rich to get involved?

Sales prices in the art market reached dizzying new heights last month. New York sales at both Sotheby's and Christie's brought in $254.9m and $384.7m respectively. White Center by Mark Rothko set the record for post-war art sold at auction when it fetched $73m, beating the previous record, set just ten minutes before, of $52.7m for Francis Bacon's Study From Innocent X. The contemporary art market is "booming like an out-of-control rocket", says Robert Read, a fine-art underwriter at Hiscox. But what, or who, is fuelling the rocket?

The simple answer is the super-rich. As the rich get richer, they are running out of things to spend their money on. "Russian and Chinese millionaires, along with hedge-fund and private-equity managers, have run out of houses to buy and yachts to launch, and would like to display their wealth on their walls," says The Economist. It seems to make sense purchasing fine art is a way to demonstrate both your lavish wealth and your good taste. And surely art's a great investment unlike the stockmarket, you don't need detailed knowledge or expensive software to know what to buy. Just pick up a Van Gogh or a Pollock and it will go up in price won't it?

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