Follow the dividend yield when buying shares

No valuation measure can help you to time the market. But dividend yields are a good guide to future returns.

Shell petrol station © ADRIAN DENNIS/AFP/Getty Images

Shell is just one high-yielding FTSE 100 stock
(Image credit: Shell petrol station © ADRIAN DENNIS/AFP/Getty Images)

With more than $16trn-worth of bonds sporting negative yields and the US stockmarket trading at valuations not seen except at the peak of the tech bubble, it's easy to assume that "everything is expensive". And yet, that's not strictly true. The gap between US stocks and the rest of the world is striking. American equities have massively outperformed both their developed world peers and emerging markets during the post-2009 equity rally. As a result, as Michael Mackenzie points out in the Financial Times, "a comparison of US and global equities through their dividend yields and price-to-earnings ratios bolsters the case for a reversal over the coming years that favours emerging markets and other developed world equities".

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John Stepek
Former editor, MoneyWeek