Asahi swoops on Carlton & United, but at what price?

Asahi, the Japanese beer giant, wants to offset its slowing domestic market with an Aussie brewing group. But is it paying a fair price? 

Man drinking can of VB beer

Asahi is overpaying for Australian brands such as VB

Early this year the Japanese beer giant Asahi paid £250m to gulp down Fuller, Smith & Turner. Now it has "swooped" on AB InBev's Australian beer operations in an $11bn (£8.7bn) deal, says Chris Johnson in The Daily Telegraph. Asahi hopes that its purchase of Carlton & United Breweries, "which owns brands including Victoria Bitter (VB), Cascade and Crown" will give it a "significant boost" in Australia, "which is already Asahi's second-largest overseas market after Europe, where its brands include Peroni, Grolsch and Estrella.

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