ESG investing: making money while doing good

Matthew Partridge talks to fund manager Geir Lode about the criteria he uses to evaluate company’s environmental, social and governance performance, and how ethical investing can add value for investors.


Until as late as 2000, ethical investing was seen as something of a niche area. But it has taken off in the last couple of decades, with some estimates suggesting that up to £16.7bn is now held in UK ethical funds.

Ethical investing might be good for society, but is it good for your wallet? One person who thinks it is, is Geir Lode. Lode is head of global equities at Hermes, and is lead manager on two of their funds: Hermes Global Equity and Hermes Global Equity ESG. The ESG in the name references the three specific ethical criteria used to judge all potential investments: environmental, social and governance.

Subscribe to MoneyWeek

Become a smarter, better informed investor with MoneyWeek.

Hermes Global Equity ESG selects the 70 to 80 shares in its portfolio using traditional investment criteria, attempting to strike a balance between fast-growing firms and value. However, at the same time it also looks at the ESG (environmental, social and governance) performance of each company, and it considers a low ESG score to be a sign that a firm could be a bad risk. While there are no sectors that it automatically excludes from consideration, in practice process means that firms in certain industries (such as tobacco) will do so badly that they will almost certainly be screened out.

Environmental, social and governance: the criteria

Of the three criteria, environmental impact is the most straightforward for the ordinary investor to understand, as it looks at the impact that the company has on the environment. This includes such things as its carbon footprint, its use of renewable energy and the amount of waste that it produces. However, Lode will also try to get an idea of a company's wider sustainability, since he believes that "sustainable businesses do well in the long run".

Advertisement - Article continues below

Lode also examines a company's social impact. To get a good social rating a firm will have to produce goods and services that do not harm society, and operate in an ethical way. This means that firms with strong health and safety records and good employee relations will score highly. A good reputation matters more than ever, says Lode, "because in today's marketplace a lot of the value comes from the company's brand, which could be tarnished by cutting corners". For example, "people would be much less likely to buy goods from companies that employ child labour".

Finally, Lode likes to examine a firm's governance. Unlike the other two elements, this mainly focuses on the firm's internal structure. It measures how effectively the board of directors are able to hold the company's management to account, making sure that they don't reward themselves large salaries and that they manage to effectively do their jobs. It also looks at whether the company has an explicit ethical policy, as well as its performance in terms of boardroom diversity and engagement targets. Lode notes that it is "much easier for companies to change their governance within a short space of time, than their performance on the other two criteria".

Is ESG investing good for your wealth?

This sounds very nice, but does it actually add any value for investors? Yes, says Lode: it is indeed possible to "make money while being nice". He points to an internal Hermes study, initially conducted in 2014, and repeated this year, which found that the quality of governance and a firm's social impact both had a positive impact on share returns. The link between a company's environmental score and its share performance wasn't as robust, says Lode, but he is optimistic that this may change, "and we are finally starting to see some major progress in this area as more firms pay attention".

Lode emphasises that he also looks at the change of direction, as well as the absolute score, when making his decision about which shares to buy. One example of an industry that benefits from this approach is the airlines and aerospace sector. Because flying has been blamed for damaging the environment, many funds would avoid this sector entirely. However, Lode thinks that this would be a mistake because both manufacturers and operators have been taking "pragmatic steps" to reduce their carbon footprint. Indeed, he emphasises that the evolution of aircraft from the "from the DC-10 to 787" has led to a big improvement in efficiency.



Investment strategy

Emerging markets

An emerging market is an economy that is becoming wealthier and more advanced, but is not yet classed as "developed".
24 Jan 2020
Investment strategy

The coronavirus is scary – but it's irrelevant to your investments

The spread of the coronavirus is causing alarm around the world. And, while it could be a serious short-term threat to human health, it’s not somethin…
24 Jan 2020
Investment strategy

Buying shares can be a tricky business

A tip gone bad reminds John Stepek that buying shares in troubled companies in the hope that they can turn themselves around doesn't always pay off.
16 Jan 2020

Investment trusts: the Cinderella of investment arrives at the ball

Investors should look beyond the market noise of a single year and examine the bigger picture. Max King explains what we can learn from 25 years of in…
8 Jan 2020

Most Popular


Want to make money in 2020? Gold and silver are looking like a good bet

If you want to make money from investing, says Dominic Frisby, it’s simple: find a bull market and go long. And in 2020 gold and silver are in a bull …
22 Jan 2020

Money Minute Wednesday 22 January: UK public borrowing

Today's Money Minute looks ahead to the latest on of the UK's public finances, with the Office for Budget Responsibility’s forecasts for borrowing thi…
22 Jan 2020

Money Minute Thursday 23 January: European interest rates

In today's Money Minute we look ahead to Christine Lagarde's second interest-rate-setting meeting at the European Central Bank.
23 Jan 2020

Money Minute Friday 24 January: the key to UK interest-rate cuts

Today's Money Minute looks ahead to the release of data that could hold the key to UK interest rates cuts. 
24 Jan 2020