Five questions for Ravi Sharma, CEO of PoochPlay

PoochPlay is a dog activity monitor and wellbeing-management app that aims to cover all aspects of dog health and safety.

920_MW_P34_SBI

What does your business do?

PoochPlay is a dog activity monitor and wellbeing-management app that aims to cover all aspects of dog health and safety. PoochPlay recommends diet and activity plans tailored to your dog based on breed, health, weight, sex and age. The app tracks how active the dog has been and provides a personalised plan to suit its movements.

What's been your company's greatest achievement so far?

Bringing our game-changing device to market. We didn't want to create a toy that just tracks exercise levels, we wanted to make an ecosystem that helps owners take care of their dog's complete wellbeing, effortlessly. We knew that the value for owners would be in creating a device that could capture and translate data into something that could improve a dog's health, so that's what we did.

What has been your biggest challenge?

Part of programming the app involved creating the world's largest database of dog food and all its nutritional content. That was a huge undertaking, but one we didn't shy away from. Synching this food data with the activity level captured by the tracker lets the app calculate exactly how much food a dog really needs. Exercising and feeding correctly can add up to two years to a dog's life. Considering our love of dogs, this brought us immense joy.

What are your plans for hitting your targets this year?

We have great relationships with dog-food companies because we provide dog owners with the most accurate feeding guidelines. We're looking to develop these partnerships further this year, which will help us to hit our targets.

What's the one piece of advice you'd give fellow entrepreneurs?

The three-word mantra that kept me going was "Hope. Patience. Belief". Starting a business is like having a child. It will keep you up all night, it will be hard work and it won't be easy if you don't love it but in the end it will be worth it. It will make you happy like nothing else ever will.

Recommended

Don’t squeeze our entrepreneurs with higher taxes
Economy

Don’t squeeze our entrepreneurs with higher taxes

Britain’s entrepreneurs and business innovators get generous tax breaks. They should keep getting them.
17 Nov 2019
Mukesh Ambani: the Indian billionaire eyeing global expansion
People

Mukesh Ambani: the Indian billionaire eyeing global expansion

Mukesh Ambani is already the richest man in India by a large margin, but his ambitions do not end there. He wants India to be at the front of the worl…
19 Oct 2020
Philip Day: the retail knight falls off his horse
People

Philip Day: the retail knight falls off his horse

Retail baron Philip Day, once seen as the saviour of the British high street, is under fire for holding to a monastic silence as his suppliers struggl…
26 Jul 2020
Mahmud Kamani: a modern rags-to-riches tale
People

Mahmud Kamani: a modern rags-to-riches tale

Mahmud Kamani turned fast-fashion website Boohoo into a business worth billions. The coronavirus crisis may have brought the company’s biggest challen…
19 Jul 2020

Most Popular

How will we repay our vast debt pile? Do we even need to?
Sponsored

How will we repay our vast debt pile? Do we even need to?

In his recent articles looking at different aspects of the fixed-income investing world, David Stevenson looked at inflation. Today he looks at a clos…
19 Oct 2020
Negative interest rates and the end of free bank accounts
Bank accounts

Negative interest rates and the end of free bank accounts

Negative interest rates are likely to mean the introduction of fees for current accounts and other banking products. But that might make the UK bankin…
19 Oct 2020
The Bank of England should create a "Bitpound" digital currency and take the world by storm
Bitcoin

The Bank of England should create a "Bitpound" digital currency and take the world by storm

The Bank of England could win the race to create a respectable digital currency if it moves quickly, says Matthew Lynn.
18 Oct 2020