Five questions for Ravi Sharma, CEO of PoochPlay

PoochPlay is a dog activity monitor and wellbeing-management app that aims to cover all aspects of dog health and safety.


What does your business do?

PoochPlay is a dog activity monitor and wellbeing-management app that aims to cover all aspects of dog health and safety. PoochPlay recommends diet and activity plans tailored to your dog based on breed, health, weight, sex and age. The app tracks how active the dog has been and provides a personalised plan to suit its movements.

What's been your company's greatest achievement so far?

Bringing our game-changing device to market. We didn't want to create a toy that just tracks exercise levels, we wanted to make an ecosystem that helps owners take care of their dog's complete wellbeing, effortlessly. We knew that the value for owners would be in creating a device that could capture and translate data into something that could improve a dog's health, so that's what we did.

What has been your biggest challenge?

Part of programming the app involved creating the world's largest database of dog food and all its nutritional content. That was a huge undertaking, but one we didn't shy away from. Synching this food data with the activity level captured by the tracker lets the app calculate exactly how much food a dog really needs. Exercising and feeding correctly can add up to two years to a dog's life. Considering our love of dogs, this brought us immense joy.

What are your plans for hitting your targets this year?

We have great relationships with dog-food companies because we provide dog owners with the most accurate feeding guidelines. We're looking to develop these partnerships further this year, which will help us to hit our targets.

What's the one piece of advice you'd give fellow entrepreneurs?

The three-word mantra that kept me going was "Hope. Patience. Belief". Starting a business is like having a child. It will keep you up all night, it will be hard work and it won't be easy if you don't love it but in the end it will be worth it. It will make you happy like nothing else ever will.




Don’t squeeze our entrepreneurs with higher taxes

Britain’s entrepreneurs and business innovators get generous tax breaks. They should keep getting them.
17 Nov 2019
Small business

New grants for the self-employed

Self-employed workers can now apply for government support if their income has been affected by Covid-19.
22 May 2020

Julian Hearn: taking the hassle out of lunch

Julian Hearn developed Huel as a "functional" food to replace meals for the time-poor.
13 May 2020

Kate Daly: why you should break up with divorce lawyers

After a particularly acrimonious and expensive divorce, Kate Daly quit her job to set up a service to help couples separate without rancour.
12 May 2020

Most Popular

Investment strategy

How John Maynard Keynes learned the folly of market timing

In an extract from his book The Sceptical Investor, John Stepek explains how the great economist John Maynard Keynes came a cropper when he first star…
25 May 2020
Emerging markets

A new lease of life for the Brics

Emerging markets are having a surprisingly good crisis. Their long-predicted rise will now continue.
24 May 2020

Battling volatility: The benefits of an active manager

SPONSORED CONTENT – Alastair Wilson, managing director of Close Brothers, on the advantages of active investing in times of crisis.
21 May 2020