Pesky Fish: how an app for fresh fish landed investors

Ben King launched his app, Pesky Fish, to reinvent the seafood supply chain and create a more sustainable industry for fish, fishermen and consumers.

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As a teenager living in Japan, Ben King saw the care that was taken to keep fish fresh, says John Welsh for Forbes. "In the UK, you go to a supermarket and see fish that is sometimes two weeks old on a slab. It smells disgusting," says King. "Why is fish treated so rubbish here when we are surrounded by 19,000 miles of coastline?" At present, fishermen's catches are bought at auction in a port. The buyers sell to merchants before the fish finally arrives in restaurants. That can mean several days have passed before the fish reach the table.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

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