Money makers: Bob Dylan’s dream whiskey

Legendary folk singer Bob Dylan is the latest celebrity to enter the drinks business with his whiskey brand, Heaven's Door.

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Bob Dylan: "This is great whiskey"

Marc Bushala had just sold his whiskey brand, Angel's Envy, for $150m in 2015 when he saw Bob Dylan's name crop up in the industry, says Ben Sisario in The New York Times. The folk singer and 2016 Nobel laureate wanted to trademark the name "bootleg whiskey". Bushala and Dylan agreed to work together. "It was a little bit daunting," Bushala admits, but it worked.

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Chris Carter
Wealth Editor, MoneyWeek