When it comes to bills, loyalty doesn’t pay

Being complacent about your bills can be costly. Shop around to ensure you’re getting the best deal , says Ruth Jackson.

Being complacent about your bills can be costly. Shop around to ensure you're getting the best deal.

Loyalty is a wonderful quality in a labrador or a best friend, but as a consumer you'll be far better off if you are more flighty. Very few firms value and reward loyal customers if you flit around from company to company always on the hunt for a better deal, you'll save yourself money.

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Ruth Jackson-Kirby

Ruth Jackson-Kirby is a freelance personal finance journalist with 17 years’ experience, writing about everything from savings accounts and credit cards to pensions, property and pet insurance.

Ruth started her career at MoneyWeek after graduating with an MA from the University of St Andrews, and she continues to contribute regular articles to our personal finance section. After leaving MoneyWeek she went on to become deputy editor of Moneywise before becoming a freelance journalist.

Ruth writes regularly for national publications including The Sunday Times, The Times, The Mail on Sunday and Good Housekeeping, among many other titles both online and offline.