Aviva’s jab at preference shares leaves scars

A backlash has forced Aviva to think again about scrapping its preference shares – but the damage is done, says John Stepek.

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Aviva boss Mark Wilson: caveat emptor

Last week, insurer Aviva ditched plans to cancel its £450m-worth of high-yielding preference shares ("prefs", as they're also known, pay a fixed dividend, which must be paid before any dividends can go to ordinary shareholders). Aviva had been looking to cancel the shares, using what amounted to a legal loophole, to save money. A subsequent backlash from investors, fund managers and MPs saw Aviva chief executive Mark Wilson finally issue a somewhat sheepish retraction to the London Stock Exchange on Friday morning, saying: "Our announcement today means that preference shareholders can rest secure in their holdings."

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John Stepek
Former editor, MoneyWeek