Money makers: Profiting from the lentil-munchers

London-based Mindful Chef is one of a number of start-ups taking advantage of the flexitarian trend. Chris Carter reports.

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Hopper and Humphries: sales of their healthy grub should reach £7.5m this year

"At the end of the week, people are going out for dinner, having fun. Before that, they want to recharge and be healthy," Mindful Chef co-founder Giles Humphries tells Peter Evans in The Sunday Times. Humphries spewaks from experience. When the 31-year-old, together with old school friend Myles Hopper, first started sending out their healthy meal boxes (think aubergine and pesto bake or chicken and quinoa paella) three years ago, they only delivered on Sundays. When they offered to deliver on other days, the overwhelming response from customers was "no".

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.