Money makers: From dreams to reality

Kristina Karlsson, a Swede living in Australia, woke up early one morning and turned an epiphany into a stationery empire.

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Kristina Karlsson: improving the world's stationery

Self-confessed "stationery freak" Kristina Karlsson had an epiphany at 3am one morning nearly 20 years ago, says Kate Stanton on the BBC. Worried about her future and unable to sleep, she got out of bed to make a to-do list of her hopes and dreams. The then-24-year-old from Falkenberg, Sweden, had moved to Australia to be with her partner, Paul Lacy. "As a Swedish person, I grew up with really beautiful stationery and notepads around me," says Karlsson. "But I found that everything [in Australia] was price-driven, badly designed and boring."

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Chris Carter
Wealth Editor, MoneyWeek