Money makers: A determined racer gets back in the driving seat

Having sold to GlaxoSmithKline in 2011, fitness and motorcycle enthusiast Zef Eisenberg is looking to get back behind the wheel of Maximuscle, the firm he founded.

873-Eisenberg-634

Zef Eisenberg: the man behind Maximuscle
(Image credit: John Fitzgerald)

This time last year, Zef Eisenberg, 44, was in hospital with several broken bones, having crashed his motorbike in a race while riding at more than 200mph, says the BBC's Lucy Hooker. The founder of sports nutritional supplements group Maximuscle was determined to eat and train himself back to health, and return to the business he founded (he sold out to pharmaceutical giant GlaxoSmithKline for £162m in 2011).

Try 6 free issues of MoneyWeek today

Get unparalleled financial insight, analysis and expert opinion you can profit from.

Start your trial
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up for MoneyWeek’s free twice-daily newsletter.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Sign up
Latest Videos FromMoneyWeek
Chris Carter
Wealth Editor, MoneyWeek