Money makers: Smart clobber for mothers-to-be

When Cecile Reinaud's pregnant colleagues came to her complaining they didn't have anything to wear, she got down to business and set up Séraphine.

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Cecile Reinaud: eyeing international expansion

My pregnant colleagues were "always annoyed they couldn't find anything suitable to wear", especially clothes smart enough for the office, French-born Cecile Reinaud tells Michael Caines in The Daily Telegraph. Her workmates in the advertising industry knew about her hobby in designing clothes, and urged Reinaud to come up with a solution. That's when "I saw the potential of a maternity-wear business", says Reinaud. "There was a well-developed brand in the US, but not a lot else."

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Chris Carter
Wealth Editor, MoneyWeek