A tobacco industry in turmoil

More than $50bn was wiped off the market value of three American tobacco companies after the US Food and Drug Administration said it wants to lower nicotine in cigarettes to non-addictive levels.

"For decades, it seems nothing has been able to hold back the tobacco industry," says Tara Lachapelle on Bloomberg Gadfly. "That was until Friday," when more than $50bn of market value in three American tobacco companies briefly went up in smoke following news that the US Food and Drug Administration (FDA) is seeking to lower nicotine in cigarettes to non-addictive levels. The shares of Altria Group, maker of Marlboro, fell 9.5%, while British American Tobacco's fell 6.8%. For both companies, it was the biggest one-day drop since 2008. Philip Morris International shares also dipped, but later recovered.

However, the measures "may never be enacted due to effective lobbying or legal challenges", says Spencer Jakab in The Wall Street Journal. Even if they are, they take time, during which tobacco firms will continue to rake in profits. Also, as analysts at Wells Fargo point out, this could be "an opportunity for reduced-risk products", such as vapour inhalers.

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Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017.