Five questions for… Richard Canterbury, Love Smoothies

published 9 June 2017

What does your firm do?

We sell 100% natural frozen drinks, with a range that includes smoothies, frappes, fruit teas and bone broth. Our tagline is "Nature on Demand" we use fruit and vegetables from just eight farms that are frozen within minutes of being picked to retain their freshness. Just take out of the freezer, add juice or milk and blend!

What's been your greatest achievement so far?

Starting from a stall in London's Borough Market in 2005, we now sell to over 5,000 outlets across the world with retail sales of £40m. We have had a number of landmark achievements, such as a listing with Ocado and signing up Virgin Active.

What has been your biggest challenge?

We built a new category from scratch. Creating something revolutionary takes immense hard work to educate and explain and build a business from the bottom up.

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What are your plans for hitting your targets this year?

Our strategy is to invest in premium positioning, and drive availability in a variety of markets, from Australia to the United Arab Emirates. Smoothies are popular in warmer months in the UK, but they're always popular in the Middle East and Australia where the temperatures are high all year.