Has Unilever made the right choice?

Unilever has unveiled the result of the strategic review it promised after rebuffing Kraft-Heinz’s £115bn takeover bid earlier in the year. But is it going down the right path?

Unilever has unveiled the result of the strategic review it promised after rebuffing Kraft-Heinz's £115bn takeover bid earlier in the year. The consumer goods giant is to sell its margarine and spreads business, raise its dividend by 12% and cut costs with the aim of achieving a profit margin of 20% by 2020. It will also increase debt, adding another €10bn on top of its existing €12bn, buy back €5bn of shares and review its unusual Anglo-Dutch dual-listed corporate structure.

"The restructuring strikes the right balance," says Nils Pratley in The Guardian. "It stops short of unnecessary drama such as a full demerger of the food division from personal care." The new Unilever will be "recognisably like" the old Unilever.

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Ben Judge
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