Money maker: tracking the origins of food

Entrepreneur Jessi Baker is using blockchain technology to track down the provenance of food.

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Jessi Baker was inspired by her mother to set up Provenance

Jessi Baker's mother "raised me, my brother and sister,to care about what we eat and buy, but also helped usunderstand from an early age where things come from",Baker tells the BBC's Matthew Wheeler. Years later, herexample inspired Baker to put her PhD in computer scienceon hold and found Provenance in 2013, a firm that usesblockchain technology to track the origins of food. "You canthink of a blockchain as a shared data system that everyonecan use in order to be able to trust information," says Baker.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

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