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An unusually gripping business book
Book review: The UpstartsColourful characters and high stakes that make this an unusually gripping business book.
How Uber, Airbnb and the Killer Companies of the New Silicon Valley Are Changing the Worldby Brad StonePublished by Bantam, £20(Buy at Amazon)
Depending on your view, Uber and Airbnb are either a liberating force, breaking down business cartels, or the thin end of a wedge, undermining laws that protect workers and consumers.But like them or loathe them, both are multi-billion-dollar companies that have changed entire industries. In The Upstarts, Brad Stone, examines how they emerged.
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Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.
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The result is "a fun, briskly told narrative" that includes "one less well-known part of the story: the firms that lost the race", says Alex Tabarrok inThe Wall Street Journal. Several rivals offered similar services, but none became billion-dollar successes. Detailing these failures helps "highlight what it was that made Uber and Airbnb so different", says Leslie Hook in the Financial Times.
Another strength is the "vivid picture of [Travis] Kalanick", the driving force behind Uber, "particularly the years that he spent as a struggling and failing entrepreneur". Indeed, says Emma Duncan in The Times. It's the colourful characters as much as the "high stakes" that "make this an unusually gripping business book".
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