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Aldi and Lidl hit the big boys
Discount supermarkets Aldi and Lidl have reached an unprecedented combined grocery market share of 10%.
Aldi and Lidl have reached an unprecedented combined grocery market share of 10%. They have doubled their slice of the UK grocery spend since 2012. An additional million shoppers opted for the cheap German retailers over the last 12 weeks compared to the same period last year, while the average spend per trip increased by 4% to £18.85.
Meanwhile, Asda, Morrisons and Tesco all lost market share and experienced declining sales. Only Sainsbury's saw a marginal uptick in its market share, from 16.4% to 16.6%, according to Kantar Worldpanel.
What the commentators said
The German discounters' success is "heaping pressure on the established players to cut prices", said Julia Bradshaw in The Daily Telegraph especially Asda, whose latest quarterly sales decline made it the weakest performer of the "Big Four". Andy Clarke, chief executive of Asda, has said that Asda aims to narrow the price gap to 5% between its basket and that of the German grocers.
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Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.
Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.
It's high time for the establishedplayers to up the ante, said Nils Pratley in The Guardian. It is "jarring" to hear Clarke talk about narrowing the gap; why can't he "offer a core range of similar goods that eliminates, ratherthan merely closes the gap"? The answer is that Asda "prefers to protect itsprofit margins" as much as possible. But that strategy "is starting to look extremely short-termist". A shop at Asda still costs 10% more than at Aldi and Lidl. HSBC's David McCarthy reckons "the big boys" should lower prices by 15% on their core ranges. That sounds a bit more like it.
Join more than 165,000 subscribers and keep yourself informed with the latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.
Marina Gerner is an award-winning journalist and columnist who has written for the Financial Times, the Times Literary Supplement, the Economist, The Guardian and Standpoint magazine in the UK; the New York Observer in the US; and die Bild and Frankfurter Rundschau in Germany.
Marina is also an adjunct professor at the NYU Stern School of Business at their London campus, and has a PhD from the London School of Economics.
Her first book, The Vagina Business, deals with the potential of “femtech” to transform women’s lives, and will be published by Icon Books in September 2024.
