Change at the top for Waitrose

published 22 October 2015

15-10-22-price-634 — The resignation of Waitrose's Mark Price has raised eyebrows

A change in senior management at the John Lewis partnership "is rather like the regeneration of Doctor Who", said Conlumino's Neil Saunders a rarity. So Mark Price raised eyebrows this week when he stepped down as Waitrose's managing director after almost a decade at the helm. He also quit his role as deputy chairman of the John Lewis partnership, where he has worked for 33 years. He is applying to become chairman of Channel 4.

So how did Price do it? For starters, "he never stopped thinking like a customer", said Ben Wright in The Daily Telegraph, often visiting shops and talking to customers. Moreover, he understood Middle England's "conflicting neuroses": it wants to eat ethically, but at the same time it doesn't want to pay too much. He managed a "tightrope-walking act": Waitrose matches Tesco on 8,500 products, thanks to its lower-cost Essentials line, but it also sells more lobster than its rivals.

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