The beginnings of a bubble in simplicity

The fashion with investors now is for simplicity: buy good quality dividend-paying stocks and stick with them. And at the moment, there is only one market in the world that can deliver, says Merryn Somerset Webb.

I interviewed Hugh Young, managing director of Aberdeen Asia a few weeks ago. We spoke about a variety of interesting things just how "venal" the financial industry is and how the saddest thing about his job is watching the way in which the proceeds of growth all to often disappear into inequality, corruption and Swiss bank accounts.

However, his key point was on investing style. Most investors, he said, start off thinking that investing is terribly simple. Then they start to think it is terribly complicated, but in the end they come round to realising that it really is "quite simple."

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Merryn Somerset Webb
Former editor in chief, MoneyWeek