'Earnings power value': How to tell if a firm has legs

Phil Oakley explains how, armed with a copy of the latest annual report and some simple maths, investors can easily work out what the stockmarket is currently saying about a company’s future prospects.

Share prices aren't just useful for checking the value of your portfolio. They can also play a valuable role in analysing a company. Armed with a copy of the latest annual report and some simple maths, investors can easily work out what the stockmarket is currently saying about a company's future prospects.

By doing this, you can reduce the risks of paying too much for a share, and can also pick out potentially undervalued ones. Sometimes you will find stocks where the share price is implying that profits may never grow again, or may even fall. If the rest of your analysis suggests that fate is unlikely, then you may have found a bargain.

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