What Ikea can teach us about boom and bust

Recent comments from Ikea's president confirm what most of us have known all along: you can't eliminate the business cycle, despite what Gordon Brown would have us believe about the end of boom and bust.

I can't stand Ikea.

I don't particularly mind putting flatpacks together. And it's a great concept nicely designed furniture that people can afford. I'd much rather have a house kitted out with Ikea products than any of the dreary stuff that other DIY chains knock out.

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John Stepek
Former editor, MoneyWeek