Gamble of the week: A competitive comparison site

There's no shortage of price comparison sites to choose from, says Phil Oakley. But this one has an edge of its rivals.

Saving money is a good thing to do and, for many households, it's a necessity. The internet and the growth of price-comparison sites has made it a loteasier for people to find a better deal on their car insurance, credit card or electricity bill.

But what about making money from investing in one of the companies that provides all these price comparisons? Given that every second or third advertisement on TV seems to come from one of them, it's easy to think that this market is too competitive to be a good long-term investment.

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Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.

 

After graduating with a MSc in International Banking, Economics & Finance from Liverpool Business School in 1996, Phil went to work for BWD Rensburg, a Liverpool based investment manager. In 2001, he joined ABN AMRO as a transport analyst. After a brief spell as a food retail analyst, he spent five years with ABN's very successful UK Smaller Companies team where he covered engineering, transport and support services stocks.

 

In 2007, Phil joined Halbis Capital Management as a European equities analyst. He began writing for MoneyWeek in 2010.