Stephen Wolfram: the genius who wants to dethrone Google

Stephen Wolfram is considered by many to be the most revolutionary scientific theorist alive. Now he wants to take on Google with a radical new search engine.

Stephen Wolfram is, by his own (and a few other people's) reckoning, the most revolutionary scientific theorist alive: the natural heir to Newton, Darwin and Einstein. But this British-born former child prodigy also has a fiercely competitive business brain. Hence the hype raging in the blogosphere about the imminent launch of Wolfram Alpha, a radical new search engine that, says its inventor, will make Google goggle.

Alpha is the result of a lifetime of heavy thinking (see below). But its commercial selling point is simple, says The Boston Globe. Ask Google, "What was The Beatles' biggest hit?" and you get 2.3 million web pages written by Beatles' fans. Ask Alpha, and it will respond: "Hey Jude." So some believe that Alpha could transform the way we use the internet. True or not, Wolfram has stirred up a hornets' nest in the world of geeks. Debates about the viability of the technology are frequently spiced with catty attacks about his over-weaning ego. "I admire Steve enormously," a colleague once remarked, "but he has a very robust sense of self-esteem."

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