How I survived recession

Andrew Dunn was just 22 when he sent out his firm’s first ski brochure in 1986. Today, it has expanded beyond skiing, to places as far flung as Rajasthan, turning over £20m.

Andrew Dunn was just 22 when he sent out his firm's first ski brochure in 1986, but it immediately turned heads. Black, and folding out onto six pages, the front simply read nulli secundus': second to none.

"I got a call," says Dunn. "May I speak to Andrew Scott Dunn. I said yes, who is this? He said, it's the Prince of Wales, and I said, well, hello sir. You did realise nulli secundus is the motto of the Coldstream Guards?' I had no idea, and said we'll withdraw it from production'." Then there was this cackle in the background: Dunn's friends were playing a practical joke. They found the whole idea laughable, but he had only himself to blame.

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Jody Clarke

Jody studied at the University of Limerick and was a senior writer for MoneyWeek. Jody is experienced in interviewing, for example digging into the lives of an ex-M15 agent and quirky business owners who have made millions. Jody’s other areas of expertise include advice on funds, stocks and house prices.