Gamble of the week: Mood turns sour on artifical sweeteners

A profit warning has sent investors running for cover, says Phil Oakley. But there's still much to like about this maker of artificial sweetners.

One of the best times to buy a share is when it is very unpopular and the price is depressed. If the reason for the shares being depressed is temporary and can be reversed, then buying can reward patient investors.

But too often this point is overlooked and people end up catching the proverbial falling knife, finding out later that the shares were not that cheap after all. Shares in bad businesses usually have low price tags for a good reason.

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Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.