Mark Jankovich: How I made cleaning green and profitable

Ex-banker Mark Jankovich bought a struggling firm that made cleaning products from natural ingredients. Afters some savage cost-cutting, his company is now on track for sales of £1m.

Only weeks before the birth of his second child in 2007, Mark Jankovich, 41, decided to quit his banking job in the City. "It wasn't ideal timing but I had had enough. The money was nice but the job gave me no satisfaction."

Convinced that "food and the environment" are the two dominant investment themes of this century he turned to the environment for inspiration. "We are only at the beginning of the transition to a 'green world'. Over the coming years firms will increasingly invest in green solutions." He scoured the globe, looking for green businesses to invest in. But after much travelling he hit on the ideal firm by chance in Liverpool. "I was trawling Google looking for opportunities when I came across a firm making cleaning products from natural ingredients."

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James McKeigue

James graduated from Keele University with a BA (Hons) in English literature and history, and has a certificate in journalism from the NCTJ. James has worked as a freelance journalist in various Latin American countries.He also had a spell at ITV, as welll as wring for Television Business International and covering the European equity markets for the Forbes.com London bureau. James has travelled extensively in emerging markets, reporting for international energy magazines such as Oil and Gas Investor, and institutional publications such as the Commonwealth Business Environment Report. He is currently the managing editor of LatAm INVESTOR, the UK's only Latin American finance magazine.