Directors at Dairy Crest made a combined effort to shore up the share price of the cheese, butter and milk supplier, soon after a profit warning sent the firm's shares sharply lower.
Executive managing director Martin Oakes bought 19,787 and non-executive director David Richardson took 12,367.
Meanwhile finance boss Alastair Murray, chairman Simon Oliver and executive managing director Martyn Wiks took 10,000 shares.
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Each director paid 200.65p meaning the combined value of their purchases was about £125,000.
The spending spree comes the week after Dairy Crest warned adjusted profit before tax for 2009 will be approximately 10% below last year as it posted lower half-year profits.
"Looking forward to the second half, the economic environment is becoming increasingly tough and more difficult to predict," said the firm.
"We expect business performance to be impacted by the current downturn, weaker returns from dairy ingredients and lower realisations from the sale of surplus properties."
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Director name: Mr Peter MacLachlan Brown
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Dairy Crest Group (DCG)
Director name: Mr Martin Oakes
Amount purchased: 19,787 @ 200.70p
Value: £39,713
Laird (LRD)
Director name: Dr William R Spivey
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Macfarlane Group (MACF)
Director name: Mr Graeme Bissett
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Dairy Crest Group (DCG)
Director name: Mr David H Richardson
Amount purchased: 12,367 @ 200.70p
Value: £24,821
Dairy Crest Group (DCG)
Director name: Mr Mark Allen
Amount purchased: 10,000 @ 200.70p
Value: £20,070
