McBride's new chief executive Christopher Bull has invested nearly £170,000 in buying an initial stake in the private label household products manufacturer.
Bull has bought 90,000 shares at an average price of 188.19p a share one week after he took over as chief executive.
Bull was previously chief customer officer for Unilever. He was employed at the Anglo-Dutch group for 25 years.
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The trading statement from McBride last month showed group revenues in the four months to the end of April 2010 rose by 2% from the same time a year before on a reported and constant currency basis.
McBride said growth has continued to be strong in personal care and in the Polish household market, while UK sales have continued to be hit by strong branded promotional activity, but remain ahead of last year.
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