Chief executive Robert Forrester has lifted his holding in Vertu Motors close to the 3% mark, spending nearly £140,000 on shares in the company.
He took 462,000 shares at 30p a time and now has 6,324,812.
His purchase came on the same day Vertu posted a rise in profits for the year to 28 February and said that trading has been in line with expectations.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Pre-tax profits climbed to £5.3m from £4.6m the previous year, on revenues that were up to £998.9m from £818.9m. A final dividend of 0.3p a share is to be paid, resulting in a full-year pay-out of 0.5p.
Vertu, whose dealerships mostly operate under the Bristol Street and Maclin brands, said the trend towards more fuel-efficient cars had accelerated in line with recent high oil prices.
"Current trading in March and April has been stronger than anticipated," the company said.
"Whilst the new vehicle supply constraints arising from the natural disaster in Japan in March pose a short term uncertainty, in the medium term new vehicle sales are set to rise and start to climb back to pre-recession levels."
Forrester is a former managing director at the car dealer Reg Vardy.
Elsewhere in director deals, the chairman of set-top box supplier Pace splashed out £20,000 on shares in the group after a collapse in the stock price yesterday.
Michael McTighe took 20,000 shares at 96.035p a time and now has 80,000.
Shares in Pace were down as much as 40% after it warned on profits for the full year, with the Japanese tsunami among the factors hurting the company.
Top Director Buys
Vertu Motors (VTU) Director name: Mr Robert ForresterAmount purchased: 462,000 @ 30.00p Value: £138,600
Paragon Diamonds (PRG) Director name: Mr Francesco (Frank) ScolaroAmount purchased: 250,000 @ 34.50p Value: £86,250
Syntopix Group (SYN) Director name: Mr Tom BannatyneAmount purchased: 140,000 @ 48.00p Value: £67,200
Eredene Capital (ERE) Director name: Mr Struan RobertsonAmount purchased: 112,000 @ 17.50p Value: £19,600
Pace (PIC) Director name: Mr Michael McTigheAmount purchased: 20,000 @ 96.03p Value: £19,206
Bunzl (BNZL) Director name: Mr Peter JohnsonAmount purchased: 1,408 @ 751.94p Value: £10,587
Top Director Sells
Abcam (ABC) Director name: Mr Jeffrey IliffeAmount sold: 200,000 @ 393.00p Value: £786,000
Discovery Metals Ltd. (CDI) (DME) Director name: Mr John Thomas ShawAmount sold: 500,000 @ 83.54p Value: £417,700
