WH Smith Chief sells 40% of her shares in the firm

A round-up of the biggest director deals today so far.

Kate Swann, Chief Executive of WH Smith, the books and stationary retailer, has sold a sizeable chunk of her stake in the firm to raise capital to buy herself more property, according to a company spokesperson.

Swann, who is widely held responsible for turning the company around since her arrival in 2003, sold off 425,000 shares at 550.74p each, for a total of £2.34m.

The sale equates to 40% of her previously owned stake. She now holds 0.47% of the firm's shares and remains the largest single shareholder.

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The chain has done well in the past year, gaining 18% on its share price, although suffering a little of late. However, the firm most recently reported that its rate of decline has eased as sales in the final month of 2011 were not hit by fierce weather conditions like they were in 2010.

Swann said in the report that the company had put in a resilient performance in difficult trading conditions.

"Gross margin was in line with plan and costs were tightly controlled," she said.

Top Director Buys

Virgin Media Inc. (VMED)

Director name: Mr William Huff

Amount purchased: 187,500 @ 1,775.84p

Value: £3,329,700

Virgin Media Inc. (VMED)

Director name: Mr William Huff

Amount purchased: 62,500 @ 973.48p

Value: £608,425

Probability (PBTY)

Director name: Mr Mark Davies

Amount purchased: 32,894 @ 76.00p

Value: £24,999

Herald Inv Trust (HRI)

Director name: Mr Stewart Newton

Amount purchased: 5,000 @ 490.50p

Value: £24,525

Cranswick (CWK)

Director name: Mr Steven Esom

Amount purchased: 1,441 @ 793.00p

Value: £11,427

Top Director Sells

WH Smith (SMWH)

Director name: Ms Kate Swann

Amount sold: 425,000 @ 550.74p

Value: £2,340,645

Virgin Media Inc. (VMED)

Director name: Mr William Huff

Amount sold: 44,734 @ 1,922.15p

Value: £859,855

Babcock International Group (BAB)

Director name: Mr William (Bill) Tame

Amount sold: 60,531 @ 741.30p

Value: £448,716

Cranswick (CWK)

Director name: Mr Martin T P Davey

Amount sold: 25,000 @ 790.00p

Value: £197,500

Cranswick (CWK)

Director name: Mr Bernard Hoggarth

Amount sold: 25,000 @ 790.00p

Value: £197,500

Cranswick (CWK)

Director name: Mr Adam Couch

Amount sold: 25,000 @ 790.00p

Value: £197,500

Euromoney Institutional Investor (ERM)

Director name: Mr Peter Richard Ensor

Amount sold: 5,133 @ 685.00p

Value: £35,161

Euromoney Institutional Investor (ERM)

Director name: Mr Colin Robert Jones

Amount sold: 2,000 @ 685.00p

Value: £13,700

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