Advertising conglomerate WPP has made a small strategic investment in Enprecis, a US company which uses a proprietary online platform to collect and analyse data about consumer experience for the car industry.
WPP is paying $1.2m for a minority stake in Enprecis, continuing its strategy of investing in fast-growing markets and sectors and further strengthening the capabilities of Kantar, its insight, information and consultancy group.
Enprecis was founded in 2006 and is based in Seattle, Washington. It employs 30 people and has offices in Paris and Shanghai. The company's gross assets in 2011 were $686,000. Most of the world's major car makers are its client base.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Enprecis will be aligned with the automotive practice in TNS, the global market research company that is part of Kantar.
JH
-
Which UK region has the most in savings? Average savings by areaThe amount people have in their savings differs from region to region in the UK. How does your nest egg compare to those living nearby?
-
Doug and Mary Perkins: Specsavers’ clear-sighted foundersHelped by the deregulation of the sector in the 1980s and brilliant advertising, Mary Perkins and her husband Doug have taken Specsavers to the top of the optometry market
