WPP takes stake in US car industry specialist

Advertising conglomerate WPP has made a small strategic investment in Enprecis, a US company which uses a proprietary online platform to collect and analyse data about consumer experience for the car industry.

Advertising conglomerate WPP has made a small strategic investment in Enprecis, a US company which uses a proprietary online platform to collect and analyse data about consumer experience for the car industry.

WPP is paying $1.2m for a minority stake in Enprecis, continuing its strategy of investing in fast-growing markets and sectors and further strengthening the capabilities of Kantar, its insight, information and consultancy group.

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