Marketing and advertising giant WPP has bought a "strategic" stake in Dolphin Software, the owners of the mySupermarket price comparison service.
The $7m outlay by Sir Martin Sorrell's group has bought a minority stake in Dolphin, which has seen mySupermarket's growth at around 100% year on year.
WPP says the stake will strengthen its capabilities in eCommerce, particularly in relationship to packaged goods which is important for many of the company's largest clients.
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WPP shares were down 1.3% by 11:38.
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