WPP grabs a piece of mySupermarket

published 19 April 2012

Marketing and advertising giant WPP has bought a "strategic" stake in Dolphin Software, the owners of the mySupermarket price comparison service.

The $7m outlay by Sir Martin Sorrell's group has bought a minority stake in Dolphin, which has seen mySupermarket's growth at around 100% year on year.

WPP says the stake will strengthen its capabilities in eCommerce, particularly in relationship to packaged goods which is important for many of the company's largest clients.