British advertising and marketing giant, WPP, has bought French PR firm i&e.
i&e has been operating for 50 years in France and specialises in reputation management and brand marketing, with several big French brands as customers.
i&e's unaudited revenues for the year ended December 31st 2011 were approximately €13m with gross assets of approximately €5m.
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WPP already has major interests in France, employing around 5000 people and generating revenues of €850m.
BS
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