WPP expands European digital operations with another acquisition

Highly acquisitive media giant WPP is to acquire Hungarian marketing agency Carnation Internet Tanacsado Zrt for an undisclosed sum, as it attempts to expand its footprint within digital media.

Highly acquisitive media giant WPP is to acquire Hungarian marketing agency Carnation Internet Tanacsado Zrt for an undisclosed sum, as it attempts to expand its footprint within digital media.

Carnation, based in Hungary's capital Budapest but with other offices in Serbia, Austria and Romania, serves a variety of international clients throughout central and eastern Europe, including Coca-Cola, MTV, Procter & Gamble and Telenor.

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