WPP buys stake in Chinese ad firm
Advertising titan WPP, led by Sir Martin Sorrell, has acquired a 49% stake in Chinese peer Nanjing Yindu Advertising and Commerco Co for an undisclosed sum.
Advertising titan WPP, led by Sir Martin Sorrell, has acquired a 49% stake in Chinese peer Nanjing Yindu Advertising and Commerco Co for an undisclosed sum.
The acquisition was made through WPP's advertising and marketing business Ogilvy & Mather and expands this unit's reach into the "crucial" region of Yangtza River Delta.
"In strengthening Ogilvy's offering, as it does, in second-tier cities this initiative underlines WPP's regional approach in China, not confined to the coastal region," the statement said.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Yindu, which employs 250 people, had gross assets of RMB57.8m at 31 December 2010 and had reported billings for 2010 of RMB428.5m.
China, one of the fastest growth markets for WPP, is the firm's fourth largest market with revenues of $1.1bn.
BC
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.
-
Michelin Key Hotels 2025: the top destinations in the world
The Michelin Keys have been awarded to spectacular hotels across the world. From Marlon Brando's private resort in Polynesia to a Bvlgari hotel in Tokyo, we look at some of the most extraordinary stays in 2025
-
MoneyWeek news quiz: How much could you get in car finance compensation?
The car finance scandal, inheritance tax, and house prices all made headlines over the past few days. Test your knowledge while reviewing this week’s top stories with MoneyWeek’s news quiz