Thursday preview: WPP set to bank a billion

Advertising firms are often said to be first into a recession, and among the last out, so results from the giant of the UK industry, WPP, could give a good clue as to which way the economic winds are blowing, and how strongly.

Advertising firms are often said to be first into a recession, and among the last out, so results from the giant of the UK industry, WPP, could give a good clue as to which way the economic winds are blowing, and how strongly.

The market has pencilled in a figure of £9,939m for revenue and £1,115m for profit before tax. Earnings per share are tipped to rise to 64.8p, underpinning a predicted handsome increase in the full year dividend from 17.79p to 21.22p.

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