Tesco's market share drops as shoppers cut back further

A fall in sales at supermarket giant Tesco has seen the company's market share fall below 30% for the first time in almost seven years, according to data unveiled on Tuesday.

A fall in sales at supermarket giant Tesco has seen the company's market share fall below 30% for the first time in almost seven years, according to data unveiled on Tuesday.

Market research conducted by Kantar WorldPanel revealed that sales at Tesco have dropped as competitors such as Asda and Sainsbury's boosted their own market share.

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