Tesco re-brands Value range with 50s-inspired look

Supermarket colossus Tesco has re-branded its value range in a bid to re-create a more vintage style to enure the line keeps up with its competitors.

Supermarket colossus Tesco has re-branded its value range in a bid to re-create a more vintage style to enure the line keeps up with its competitors.

The chain's bosses have ditched the blue, white and red striped pattern for a more traditional 50s look, which is intended to make the appearance of the products more appealing.

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